Cassandra Nordell standing in a white kitchen.

Meet Cassandra


Cassandra Nordell is an entrepreneur, award-winning CEO, designer, and an educator.  Cassandra is known to have forged a new path within the kitchen, bath and home design industry and was named a top 50 innovator in the industry.  She is the co-founder of four businesses and and built one of them - William Standen Co. into a one-stop-shop within the home design, renovations and home goods markets. In 2013 William Standen Co. was named one of the top 50 companies in Canada for growth, and again in 2016 was named the 4th fastest growing construction company in Canada, and the 79th fastest growing company in the country. In 2016 Cassandra was also named one of the top female entrepreneurs in Canada, and in 2019 was honoured with the Game Changer award from the Universal Women's Network. Outside of her role within her companies Cassandra also became a Professor of Interior Design, and created curriculum for a new program.

While growing her design and construction based companies, she remained involved in design work, the heart of where it all started. Cassandra is deeply passionate about great design and the technical side of what makes the difference. Her design work has been featured in countless publications both international and domestic, as well as on television. 

Sharing the love of details, and stress-free renovations

Anyone, no matter what city they live in, or what their budget is can now benefit from Cassandra's signature, coveted methods for getting the design right, avoiding costly and stressful mistakes and overseeing or executing their renovation through her online courses and workbooks. These are the same methods that she poured her heart and soul, and intensely detailed eye into and that her own team and businesses use for their award-winning projects.

Cassandra is proud that her companies have completed over 300 projects to date with a customers satisfaction rate of over 96%. Underlying her success is a passion for helping others. Everything that she creates from her online courses, to well thought out interiors, comes from the heart and the desire to help people live better in their homes, while taking care of the planet at the same time. 


5 fun facts about Cassandra in her words

Get to know Cassandra


I'm a mumma to an amazing three-year old boy and he is the centre of my universe. They say when the student is ready the teacher will appear and becoming a mumma has been the most incredible, raw, and heart-filled experience of my life. (coming from someone who never knew they wanted to be a mother! He has transformed the way I see myself, and the world.)


I'm obsessed with green beauty. You already know I love green design, green materials for the home and all the eco-friendly home goods. But I am truly obsessed with green self care and I love blissing out with my favourite skin goodies and turning my bathroom into a full-out spa. As a kid I would play "face mask" and spa day. 


My real-name is Cassandra, but my family calls me Cassie, and sometimes Cass. My three-year old sometimes calls me Mumma then says oops sorry, I mean Cass. Haha it cracks me up. 


I'm married to my best friend and he is the best human I know. We've been together since 2005 and married since '09 and if I could sign up for 1000 more lifetimes with him I would in a heartbeat. He is also my business partner in anything that I do, and a true partner and co-designer of our life together. I love you P!


I'm an only child and I've always been a bit shy. It's way more nerve-wracking for me to approach new people than it is to get on stage in front of hundreds of people and give a presentation. 


You may have seen me in

Logos of home design companies and magazines.

A few of my accolades

A list of business and design awards given to Cassandra.

Healthy Home

Could your home being contributing to allergies, asthma or other concerns? 


Summer reno tips

Summer renovation survival guide. Let's light up the BBQ and get some sun while you make over your kitchen!


Maximizing space

Tips for maximizing space in your new kitchen or bathroom. Plan ahead to get the details right!


Colour in the kitchen

How to gather inspo for your kitchen or bath project and what not to do.


Before, we get too far, I'd love to stay connected and send amazing content right to you. Never spammy, I try to pack as much value as I possibly can for you into my posts.


Need some guidance on your project? I got you. 

Kitchen Design + Renovation Course

$197.00 CAD
Kitchen & Bathroom Design + Renovation Course

$297.00 CAD
Bathroom Design + Renovation Course

$197.00 CAD
Project RedLine Package - Single Room - Course Add On

$97.00 CAD